Day: January 28, 2011

how to write a better-than-average media release

I’ve spent quite a bit of time in the last few months brushing up on my copy writing and ‘content marketing’ technique. And I’m loving Copyblogger more and more.

They’ve just published ‘The 6 Essential Steps to Writing a Killer Press Release’. And it’s brilliant!

Writing media releases is something people involved in Christian mission and church leadership sometimes need to do. Which means it’s definitely worth paying attention to.

To whet your appetite here are the subheadings:

  1. Craft a hook
  2. Add a great headline
  3. Avoid jargon
  4. Provide resources
  5. Proofread
  6. Share your news

Better still, now that Copyblogger have gone on the record, I don’t have to rely soley on this excellent article from St Eutychus.

I’m no longer locked into plagiarising. Now I can call it research!