I’ve spent quite a bit of time in the last few months brushing up on my copy writing and ‘content marketing’ technique. And I’m loving Copyblogger more and more.
They’ve just published ‘The 6 Essential Steps to Writing a Killer Press Release’. And it’s brilliant!
Writing media releases is something people involved in Christian mission and church leadership sometimes need to do. Which means it’s definitely worth paying attention to.
To whet your appetite here are the subheadings:
- Craft a hook
- Add a great headline
- Avoid jargon
- Provide resources
- Share your news
I’m no longer locked into plagiarising. Now I can call it research!