If I was more pretentious, I might say that blogging at its best is like a good shot of espresso. Short. Sharp. A perfect balance of syrupy, mouth-filling oomph and that lingering subtle perfume and complexity — with hints of red apple sweetness or whatever.
But really that would just be an excuse for pointing out that blogging has a kind of ebb and flow — a lot like coffee fashions.
While sometimes requiring an almost medieval-looking apparatus, alternative brewing methods (pourover, cold drip, syphon, aeropress) have been ascendant here in Melbourne for the last couple of years. So much so that many coffee houses are now using lighter roasts in their blends — which are much better suited for these other brewing methods but kind of lame in espresso form (particularly if you take your coffee with milk).
And I’m beginning to sense a similar shift in some of the blogs I read.
On the one hand, there’s an increasing lightness — a willingness to dive in and even distribute before ideas are fully roasted. On the other hand, posts are becoming longer. And thrusting complexity and subtlety to the fore rather than simply trying to land the grab-you-by-the-scruff-of-your-neck-shake-you-and-wake-you-up punch that I’m used to.
(I guess this is part of what I’m trying to do with my Alice In Wonderland series — to which I promise to return … when it’s had enough time to brew.)
Again like with coffee, the rewards can be substantial but the consuming of this new wave blogging requires patience — and an adjusted palate. You’ve got to give up on cookie-cutter perfection for one thing. And start to really embrace process.
And you know what? I think I kind of like it…